what are they playing?

So, I'm watching a rerun of Monk...yes, I love Monk...and there's an ad for a local radio station. The ad suggests that they play lots of classic 60's rock. So, I look up the site...and I'm surprised.

I browse around a few minutes, and I don't find anything that backs up the tv ad's claim of playing classic 6o's rock.

I figure that if I click on something they label "schedule" and it takes me to the page with the screen shot shown here. While this page may make sense to those making the schedule, it says nothing to me. I don't listen to 103.7 Kiss FM. I haven't the faintest idea what they play. I just looked up a website based on an ad I saw during a Monk program. (by the way, not much of Monk is actually filmed in San Francisco itself..maybe nearby?).

Anyway, I'm looking at this page, and it has all these pics of djs...but no indication of what genre of music they play. Now, maybe they're thinking that only regular listeners visit their website. And their regular listeners know who these djs are, and what music they play.

But I'm not a regular listener. And why should I consider becoming one, based on their website?